During my last semester at Kutztown University, I had the opportunity to intern at La Mega Radio. La Mega is the largest and highest rated Spanish radio group in Eastern Pennsylvania. La Mega Radio reaches nearly 100,000 Hispanics each week on its three station radio network [99.5fm, 1400am, 1600am].
My internships has given me a comprehensive understanding of the broadcasting industry. I have learned all the major departments of a professional radio station such as programming, sales and marketing, production, promotions, management, event planning, and traffic and billing. I have also had the opportunity to go backstage and help with the launch of a concert and visit other local radio & TV stations to gain a greater perspective of the broadcasting industry.
Some of the job duties I have performed are:
•Shadowed Account executive in day-to-day activities: sales calls, promotions, admin work.
•Conducted informational interviews with professions in the broadcast and advertising industry.
• Worked on station promotions in the field. This requires setting up and working station events at client locations and station events throughout the Lehigh Valley.
• Additional training as a board operator to assist the programming department as needed.
-Listened to new music and was involved in the process of music selection for La Mega