Marketing Myopia

What is Marketing Myopia? & Examples Marketing myopia occurs when a company focuses specifically on selling and producing products rather than focusing on satisfying customer needs. When companies do this, they are letting other competitors in the industry take away their customers. Competitors are able to steal customers because they are taking advantage of the …

Whole Foods Market Recommendations

Analysis of Whole Foods Market: Observations, Opportunities, Recommendations, & Conclusions Whole Foods Market’s opportunities are constructed around current competition and the global market. The firm’s current competition is the threat of low-cost competition firms such as Walmart and other organic and health food retailers that offer lower prices (Lawrence Gregory). The company can overcome the …

The Difference Between Brands & Products

Analysis of how consumers relate to products differently than brands: The purchase of a specific brand is based more on emotion connections and purchases of products in general are based on functionality. When brands and products are used together they compliment each other because a product identifies the functional benefit that the customer will receive and …