Recognizing Symbols, Rituals/Artifacts and Cultural Values in Advertisements

Evaluation of content & examination of symbols, rituals/artifacts and cultural values in commercial advertisements.  Commercial Links Analyzed: Johnny Walker Commercial &  General Electric Commercial After reviewing and analyzing the Johnny Walker commercial and General Electric commercial, the comparisons in symbols, values, and rituals are clear. The Johnny Walker commercial begins showing two brothers walking down a long road in the middle …

Marketers Targeting Specific Personality Types

Research Paper: How Marketers Targeted Consumers Based on Their Personality Types My friend Justin and I took the Carl Jung Typology Test and the Big Five personality test once as each other and then once as ourselves. The four test results allowed Justin and I to better understand our personalities and characteristic traits. Personality determines how …

Marketing Myopia

What is Marketing Myopia? & Examples Marketing myopia occurs when a company focuses specifically on selling and producing products rather than focusing on satisfying customer needs. When companies do this, they are letting other competitors in the industry take away their customers. Competitors are able to steal customers because they are taking advantage of the …

The Difference Between Brands & Products

Analysis of how consumers relate to products differently than brands: The purchase of a specific brand is based more on emotion connections and purchases of products in general are based on functionality. When brands and products are used together they compliment each other because a product identifies the functional benefit that the customer will receive and …

Consumer Behavior Brand Research: North Face VS Columbia

Survey conducted at Kutztown University Consumer Behavior Research Based on Brand Perception North Face Versus Columbia I chose the marketing question, do customers buy the brands North Face and Columbia primarily because they are considered “name brand.” I also examined if customers purchase North Face and Columbia based on the products these companies sell which …

Informational Interview Experience & Research Information

Why Do We Do Informational Interviews? Specific information and details about our desired career field is not always accessible on Internet or in books; and most of the time the information that we are seeking about a specific company is no where to be found except from the actual source and that is what makes …

Three FREE Tools to Success

1st Tool to Success: Every article I have read thus far regarding career and internship research emphasizes on creating a LinkedIn Profile. To my understanding, it offers many networking opportunities to help users connect with people in shared fields of interest. Job's do not use Facebook to look for job candidates and a paper resume will only get …

Pursuing an Advertising Career

The basics of what to expect and know before pursing an advertising career. If I want to get into advertising I most likely will need to join an advertising agency. According to recent research (an article from 2016), there is a surplus of advertising and marketing agencies that are willing to hire. I thought this career …